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#LUXURYDISTRICT

SHOEMAKER AND FRIEND TO THE STARS

#STORY HOLLYWOOD In 1919 Salvatore Ferragamo moves to Santa Barbara, California, and opens a shop for custom-made shoes and repairs. It soon catches the eye of some of Hollywood's elite and he quickly becomes known as the "shoemaker to the stars." IT MUST BE HOLLYWOOD! Ferragamo's Hollywood Bootshop became famous when the American Film Company entrusts him with the production of cowboy boots for historic Western films. His fame spread rapidly thanks to many of his first clients, such as Mary Pickford, Douglas Fairbanks, Pola Negri and Rodolfo Valentino. SHOEMAKER AND FRIEND TO THE STARS Not only was Ferragamo a Shoemaker to the stars - but also a friend. He understood each of his clients' specific needs, and adapted the shoe accordingly. CINEMATIC APPEARANCES Follow the spectacular discovery in 1922 of Tutankhamun's tomb in Egypt, CecilB. DeMille asked Salvatore to design he shoes for his film The Ten Commandments, the firs

Beach Fashion Week Los Angeles 2018

#BFWLA Beach Fashion Week LA is the newest and freshest fashion week to unfold from Los Angeles County. Now viewed as the new fashionistas on the block, BFWLA looks to make a elegant impact on the scene through fashion inspired by the elements of the coastal living, while giving stylists, boutiques, photogrpahers, established designers, and student designers, a world-class platform to showcase their collections. BFWLA represents the diverse culture that embodies the beach communities within Los Angeles County, nurturing the many perspective of beauty and fashion. Fashionistas, celebrities, influencers, entertainment moguls, and social media personalities are set to enjoy Beach Fashion Week LA. We are excited to open the doors to so many as we pursue one of our largest productions, as we look to present over 10 runway shows during June 2018. We hope to see you there! #BFWLA #Fashion