Luxury District | Advertising Club for Brands and Influencers.

Do you understand top professional influencers’ expectations? A lot of companies tend to see influencers as people posting on a purely transactional basis, but that can’t be farther from the truth. Most influencers look to bring a lot of value to their audiences. When it comes to the bigger influencers, you’re more likely to work with their managers. For smaller influencers, you’ll probably be working one-on-one. Remember that influencers are people- not commodities to be transacted. Respect their businesses and don’t just look at them as a means to get some marketing done. They’re hardworking people who spent a lot of time and energy building up their followers. Here’s what influencers look for in their partnerships with brands… #ScalingRetail #Fashion 💎

The 23-year-old Japanese girl Erica is different from any influencer that Italian luxury brand Gucci has ever used in its marketing campaigns in China. Erica is an artificial intelligence (AI)-generated robot created by Hiroshi Ishiguro, director of the Intelligent Robotics Laboratory at Osaka University in Japan. She can talk via voice synthesizer but has yet to learn how to make facial expressions. JingDaily #Fashion 💎

#BFWLA Beach Fashion Week LA is the newest and freshest fashion week to unfold from Los Angeles County. Now viewed as the new fashionistas on the block, BFWLA looks to make a elegant impact on the scene through fashion inspired by the elements of the coastal living, while giving stylists, boutiques, photogrpahers, established designers, and student designers, a world-class platform to showcase their collections. BFWLA represents the diverse culture that embodies the beach communities within Los Angeles County, nurturing the many perspective of beauty and fashion. Fashionistas, celebrities, influencers, entertainment moguls, and social media personalities are set to enjoy Beach Fashion Week LA. We are excited to open the doors to so many as we pursue one of our largest productions, as we look to present over 10 runway shows during June 2018. We hope to see you there! #BFWLA #Fashion