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#LUXURYDISTRICT

IN STOCK 46 Dufour 2019 $445,852 Marina Del Rey, CA

Are Virtual Influencers Coming to Luxury Market?

The 23-year-old Japanese girl Erica is different from any influencer that Italian luxury brand Gucci has ever used in its marketing campaigns in China. Erica is an artificial intelligence (AI)-generated robot created by Hiroshi Ishiguro, director of the Intelligent Robotics Laboratory at Osaka University in Japan. She can talk via voice synthesizer but has yet to learn how to make facial expressions. JingDaily


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