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#STORY HOLLYWOOD
In 1919 Salvatore Ferragamo moves to Santa Barbara, California, and opens a shop for custom-made shoes and repairs. It soon catches the eye of some of Hollywood's elite and he quickly becomes known as the "shoemaker to the stars."
IT MUST BE HOLLYWOOD!
Ferragamo's Hollywood Bootshop became famous when the American Film Company entrusts him with the production of cowboy boots for historic Western films. His fame spread rapidly thanks to many of his first clients, such as Mary Pickford, Douglas Fairbanks, Pola Negri and Rodolfo Valentino.
SHOEMAKER AND FRIEND TO THE STARS
Not only was Ferragamo a Shoemaker to the stars - but also a friend. He understood each of his clients' specific needs, and adapted the shoe accordingly.
CINEMATIC APPEARANCES
Follow the spectacular discovery in 1922 of Tutankhamun's tomb in Egypt, CecilB. DeMille asked Salvatore to design he shoes for his film The Ten Commandments, the first of decades of cinematic appearances - from Douglas Fairbanks Sr in Raoul Walsh's The Thief of Bagdad (1924) to Cate Blanchett in Carol, and of course, the ultimate dream shoe - Cinderella's slipper in the 2015 Disney interpretation.